The Facebook Analytics app enables you and your team to stay on top of your growth, engagement, and monetization efforts on the go. This is a companion app to your Facebook Analytics web product. - Have your most important metrics and reports of all your properties (app, website, bot and event source groups) at your fingertips through a personalized overview - Create a custom mobile view of your key metrics, including active users, revenue, retention, demographics, events and more. - View funnels, cohorts and segments you created on the web. You'll be able to see conversion rates and filter your data by segments e.g. users from mobile app install ad campaigns, who have taken certain actions, or are of certain demographics. - Browse automated insights* and easily see anomalies in your data when something unexpected occurs. *Automated insights may not be available to all businesses.