The Ithra Creativity Season (Tanween) is the largest creativity festival in KSA. Tanween aims to inspire, engage and promote creativity. Tanween is the season for exploring creativity around a theme. Tanween a celebration of creativity wherever it can be found; in art, music, film, theater, science, literature, cultural heritage and beyond. It will create the opportunities across disciplines where new ideas are discovered and new dialogues created. Tanween AR - augmented reality application introduces the festival through AR experience where visitors can overview the King Abdulaziz Centre for World Culture and some exhibits right in their hands.